Organiser Terms
Version: 1.0
Effective Date: 24 August 2026
These Organiser Terms (the “Terms”) are the agreement between Deuce Creative Limited (trading as Grofomo)(“we”, “us”, “our”, “Grofomo”) and the organisation that uses Grofomo to run its events (“you”, the “Organiser”). They govern your use of the organiser console at events.grofomo.com, the ticket, event, and receipt pages we host for you at grfm.to and m.grfm.to, the event websites we host on your behalf, our organiser API, and every other feature we make available to you as an organiser (together, the “Services”).
In one paragraph. You run the event and we run the platform. When you sell tickets through Grofomo you are the seller and we act as your agent: the buyer pays us, we hold the money for you and pay it out after the event, and we keep a booking fee that the buyer pays on top of your ticket price. Your data is covered by our Data Processing Addendum. These Terms set out everything else: your team, fees, payouts, refunds, your content, what we may do with anonymised statistics, and what happens if either of us ends the relationship.
1. About this agreement
1.1 Who we are. Deuce Creative Limited is a company registered in England and Wales, company number 07991249, with its registered office at Unit 8 Great Bramshot Farm Barns, Bramshot Lane, Fleet, Hampshire, GU51 2SF, United Kingdom. Our VAT number is GB935707211. We trade as Grofomo.
1.2 What these Terms cover, and what they do not. These Terms govern the commercial relationship between you and us. Attendees and ticket buyers are governed by our Terms of Service(the “Attendee Terms”), which describe you as the seller of your tickets and us as your agent. Personal data is governed by the Data Processing Addendum described in §1.3. Artists who use Grofomo in their own right have their own relationship with us, under the Artist Terms.
1.3 The Data Processing Addendum. Our Data Processing Addendum(the “DPA”) forms part of these Terms and is incorporated into them by reference. On any question about the processing of personal data the DPA prevails over these Terms.
1.4 Order of precedence. If documents conflict, the order is: (a) a written agreement signed by both of us, to the extent it says it takes precedence; (b) the DPA, on any question about personal data; (c) these Terms; (d) the Attendee Terms, as between you and us on any question about a buyer. Our help articles and developer documentation explain how the Services work and are not terms of this agreement.
1.5 Acceptance. You accept these Terms when a person with authority to bind the Organiser accepts them in the Services, either when creating your organisation or when we present a version of these Terms for acceptance, and you confirm that acceptance each time you use the Services afterwards. The person accepting confirms that they are an owner or admin of your organisation and are authorised to act for it. Acceptance binds the whole organisation and everyone you add to it.
1.6 You are a business.You confirm that you use the Services for the purposes of a business, trade, or profession, and not as a consumer. If you are an individual trading as an organiser, “the Organiser” means you personally.
2. Your organisation and your team
2.1 Your organisation account. Each organisation has one account in the Services. You must give us accurate details for it, including the legal entity that sells your tickets and its VAT position, and keep them up to date. We rely on those details when we issue receipts to your buyers on your behalf.
2.2 Roles. Owners and admins have full access to your organisation, including the actions that move money, invite people, connect third-party accounts, and accept these Terms. Members and viewers see and do what you assign to them through role templates and per-member permissions. Everything done in your organisation by a member of your team is done on your behalf, and you are bound by it.
2.3 Your responsibility for your team. You decide who you invite, what you let them see and do, and when to remove their access. Clause 5.7 of the DPA says the same about their access to personal data. If someone leaves, deactivate them; access does not lapse on its own.
2.4 Credentials. Keep sign-in credentials, API keys, and webhook secrets confidential. Tell us promptly if you believe any of them has been compromised, and revoke any key you no longer need.
2.5 Eligibility. Every person using the Services on your behalf must be at least 18 years old.
3. The Services
3.1 What we provide. The Services include the organiser console; ticketing, storefronts, and check-in; short links; contact management and messaging; artist, lineup, and schedule tools; publishing and social tools; hosted event websites; and, where you choose to publish an event, its listing in the Grofomo attendee app and public event directory.
3.2 Plans, modules, and connections.Some features depend on your plan, and some depend on a connection you set up with a third party such as Stripe, Meta, or a messaging provider. Those connections are governed by the third party’s own terms, and you are responsible for what you switch on (clause 5.6 of the DPA). Where a feature or plan carries its own charge, that charge is shown in the Services before you commit to it.
3.3 Changes to the Services. We may add, change, or withdraw features. Where practicable we will give reasonable notice before withdrawing a feature you are actively using for a live event.
3.4 Availability. We provide the Services with reasonable skill and care. We do not guarantee that they will be uninterrupted or error-free, and we may take them down for maintenance. Where we can, we will schedule maintenance away from the times your events are running.
3.5 Support. Support is provided by email and through the help articles inside the Services.
4. Selling tickets: our role as your agent
4.1 Appointment.You appoint us as your disclosed commercial agent to market and sell admission to your events through the Services, to conclude each sale in your name and on your behalf, and to collect payment from buyers. You are the seller and principal in every ticket sale. The buyer’s contract for admission is with you, and we are not a party to it.
4.2 What that means for the money.Payment made by a buyer to us discharges their obligation to you. We hold the proceeds for you and account for them under §6, and we keep the booking fee described in §5 as our own charge. This applies to every sale made through the Services, including sales taken at the door.
4.3 Your responsibilities as seller. Because you are the seller, you are responsible for: delivering the event; honouring every valid ticket; admission, age, and entry conditions; the accuracy of your listing, including dates, venue, lineup, prices, and restrictions; complying with consumer law in your dealings with buyers, including the information you must give them before they buy and their rights if the event changes or is cancelled; and holding every licence, permission, and insurance the event needs. Nothing in these Terms makes us responsible for your event.
4.4 The Attendee Terms.Buyers accept the Attendee Terms at checkout. They describe you as the seller, us as your agent, and the refund position in §7 of this agreement. You will not put terms to buyers that conflict with them.
4.5 Stripe.To sell through the Services you must connect a Stripe account, and by doing so you agree to the Stripe Connected Account Agreement, which includes the Stripe Services Agreement. Stripe accounts are created for the United Kingdom in pounds sterling. Sales cannot start until Stripe has enabled charges on your account, and Stripe’s verification requirements are a matter between you and Stripe. We may share information about you and your sales with Stripe where needed to operate the connection.
4.6 Merchandise is different.Where you sell merchandise through the Services, you sell it as merchant of record and payment is taken directly on your Stripe account. You bear the payment-processing fees and the platform fee shown in the Services for those sales. Nothing in §§5 to 7 applies to merchandise.
4.7 Orders sold elsewhere.Where you import orders that were sold through another provider, those sales were not made through us. We hold no money for them, and §§5 to 8 do not apply to them.
5. Booking fees
5.1 What the booking fee is. On each paid ticket sale we charge the buyer a booking fee, in our own right, on top of your ticket price, for our booking and payment-handling services. We keep it from the payment at the point of sale. It never forms part of your proceeds, and you do not pay it.
5.2 Fee-inclusive pricing. We show prices to buyers inclusive of the booking fee, as UK law requires, and we show the fee separately at checkout and on the receipt. When you advertise ticket prices elsewhere, use the fee-inclusive price shown in the Services, or make clear that a booking fee applies.
5.3 Rates. The standard booking fee is shown in the Services before you put tickets on sale and on each order. It may be made up of a percentage of the ticket price, a fixed amount per ticket, a minimum per order, or a combination. We may agree different rates with you for your organisation or for an event, in writing, including by email; where we do, those rates apply in place of the standard rates. Free tickets, and orders with nothing to pay, carry no booking fee.
5.4 VAT. The booking fee is inclusive of VAT, which we account for.
5.5 Changes to the standard fee. We may change the standard booking fee. We will give you at least 14 days notice of a change, and events that are already on sale when the change takes effect keep the rate they went on sale at, unless you and we agree otherwise.
6. Payouts and held funds
6.1 Where your money sits.As sales are made, your ticket proceeds, meaning your ticket price less refunds and less any commission you have agreed to pay under §9, are transferred to your connected Stripe account and held in its balance until release.
6.2 Standard release. We release the balance for an event to your bank account around three days after the event ends, provided the event has not been cancelled. The hold exists so that refunds, chargebacks, and commission are covered from the takings rather than clawed back from you later. Some organisations connected before held payouts were introduced remain on a different schedule; the schedule that applies to you is shown in the Services.
6.3 Early release.An owner or admin may ask us to release some or all of an event’s balance before the event. We review each request and may approve it in full, in part, or not at all, taking into account the refund and chargeback exposure on the event. We are not obliged to release early, and we will tell you our decision.
6.4 Deductions.Before we release a balance we deduct refunds made, chargebacks and their fees, commission owed under §9, and any other amount you owe us under these Terms. If a balance is not enough to cover those amounts you will pay the shortfall on demand, and we may recover it from the balance of any other event of yours.
6.5 Cancelled events. We do not release the balance of a cancelled event until the refunds due on it are complete. Anything left after that is released to you.
6.6 Stripe makes the payment. Releases are paid by Stripe to the bank account on your Stripe account. Timing after release depends on Stripe and your bank, and you are responsible for keeping your bank details in Stripe current.
6.7 Records. Your orders, fees, refunds, commission, and releases are shown in the Services and can be exported. You are responsible for reconciling them with your own accounts.
7. Refunds, cancellation, and chargebacks
7.1 Your refund policy.Whether to refund a ticket is your decision, subject to the buyer’s statutory rights and to consumer law. Tell buyers your refund position on your event page.
7.2 Ordinary refunds. You may refund a ticket through the Services. The ticket price is returned to the buyer from your proceeds. The booking fee is not refunded, because our booking service has been supplied, except where the law requires it to be, in which case we return it.
7.3 Cancelling an event.If you cancel an event you must tell buyers promptly. Cancelling the event in the Services stops sales and instructs us to refund every paid order in full, including the booking fee, which we return. Refunds are funded from your held balance; if it is not enough, §6.4 applies. Orders on a payment plan may need to be refunded separately, and we will work through those with you.
7.4 Rescheduling or changing an event. If you reschedule or materially change an event, you are responsible for offering buyers whatever the law entitles them to, and for telling them promptly.
7.5 Chargebacks.As between you and us, chargebacks and payment disputes on your ticket sales, and the fees charged for them, are your responsibility, except where they are caused by our error. We will pass on requests for evidence and you will respond in time for us to contest the dispute; we may contest it on your behalf. Amounts lost to chargebacks are deducted under §6.4.
7.6 Refunds we make.We may refund a buyer ourselves, and deduct the amount under §6.4, where we reasonably believe a sale was fraudulent or unlawful, where we reasonably believe the event will not take place and you have not acted, or where the law, Stripe, or a card scheme requires it. We will tell you when we do.
8. Payment plans
8.1 Offering a plan. You may let buyers pay for a ticket type in instalments. You set the deposit and the number of instalments, and the buyer sees the full schedule before they commit.
8.2 How the money moves. The deposit and the whole booking fee are collected up front. Each instalment is collected automatically on its due date from the card the buyer saved, and is transferred to your balance as it is collected, with no further booking fee.
8.3 Missed instalments. Tickets are issued when the deposit is paid. If an instalment fails we retry over the following days and tell the buyer. If collection ultimately fails, the plan defaults and the tickets are voided. You receive what was collected before that; you bear the risk of instalments that are never collected. What you do with amounts already collected on a defaulted plan is a matter for your refund policy and the law.
8.4 Refunding a plan. An order on a payment plan is refunded as a whole, up to the amount actually collected, and refunding it cancels the plan.
8.5 Plans sold elsewhere.Where you import plans sold through another provider, we do not collect those instalments and §8.2 to §8.4 do not apply to them.
9. Commission and ambassadors
9.1 Offering commission. You may offer commission on ticket sales to artists on your lineup and to affiliates or ambassadors who promote your event. You set the rate in the Services, as a percentage of the ticket price or a fixed amount per ticket.
9.2 Who pays it. Commission is payable by you, out of your ticket proceeds. It accrues as tickets sell and reduces when those tickets are refunded.
9.3 How it is paid. We pay commission to the recipient on your behalf after the event, once the recipient has completed payout onboarding with us, and we deduct it from the balance released to you. Until it is paid it is withheld from your release.
9.4 Your relationship with recipients. The commercial arrangement with an artist or promoter, including the rate you agree and any tax consequences, is between you and them. We administer the payment and nothing more. Recipients have their own relationship with us for receiving it. Where you accept applications from affiliates, you decide who to approve; we do not vet them.
10. Taxes
10.1 Your sales are your revenue. Your ticket price is your revenue. You are responsible for VAT and every other tax on your ticket and merchandise sales, on commission you pay, and on your business generally.
10.2 Your VAT position. You tell us in the Services whether you are VAT registered. Where you have told us you are, the receipt we issue to buyers on your behalf shows the VAT included in your ticket price; where you have not, it shows no VAT figure for your amount. Keep that setting accurate, because buyers rely on it.
10.3 Our fee. The booking fee is our supply, is inclusive of VAT, and we account for it. The receipt shows it separately from your ticket price.
10.4 Records. We keep transaction records for as long as tax law requires us to, which is currently six years plus the current year.
11. Your content
11.1 What is yours.Your event listings, descriptions, artwork, brand assets, photos and video, FAQs, posts, contact lists, and everything else you upload or create in the Services are yours (“Organiser Content”). You keep every right you have in it.
11.2 The licence you give us. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt for format and size, display, distribute, and promote Organiser Content in and through the Services: on your storefronts and event websites, in the attendee app, in the public event directory, through short links, in social posts and messages you instruct us to send, and in our own promotion of the events on the platform. The licence lasts for as long as the content is in the Services, except that copies in backups, in receipts and records we must keep, and in content already distributed on your instructions are unaffected by its removal.
11.3 Featuring your events. We may feature your public events in the directory, in the app, and in our own marketing of Grofomo, naming the event and using its public artwork. Tell us if you would rather we did not feature a particular event in our marketing.
11.4 Artist material. Artists may claim their profiles and supply their own photos, biographies, and links. That material belongs to the artist. You may use it within the Services to promote the event they are performing at, and not otherwise without their permission.
11.5 Consent records. Where the Services record a consent for a photo or video, that record is kept permanently as evidence and cannot be edited. You are responsible for publishing only material you have the rights and consents to publish.
11.6 Your promises about content.You confirm that you have the rights needed to grant the licence in §11.2; that Organiser Content is lawful, accurate, and not misleading; that it does not infringe anyone else’s rights or defame anyone; and that your advertising complies with the UK advertising codes and with licensing conditions.
11.7 Removal.We may remove or hide content that we reasonably believe breaches these Terms, the law, or a third party’s rights, or that a platform we distribute it to requires us to remove. We will tell you where practicable.
11.8 Feedback. If you give us suggestions about the Services we may use them without obligation to you.
11.9 Our property.The Services, our software, our brand, and the data we compile about the platform as a whole are ours. You may use the Grofomo name and logo only in the forms we provide, for example a “powered by” mark on a page we host for you.
12. Data protection
12.1 The DPA is part of this agreement.The DPA governs the personal data we process for you. It is incorporated by reference under §1.3 and prevails over these Terms on any question about personal data.
12.2 Our roles are not the same everywhere. Clause 3 of the DPA sets them out: we are your processor for your attendees, contacts, conversations, volunteers, suppliers, and team; we are an independent controller for our own marketing, the attendee app, the public directory, and our own customer records; and selling tickets as your agent is a commercial role that changes neither.
12.3 What you must do. Clause 5 of the DPA sets out your obligations: to have a lawful basis for the processing you instruct and to tell people what you are doing; to own the consent or legitimate interest you rely on for marketing; to confirm that a list you import may lawfully be used, which we record with the import; to take care with free-text and custom fields that can collect special category data; to handle volunteer records lawfully; and to take responsibility for the third parties you connect and for your team. Those obligations apply under these Terms exactly as they do under the DPA, and a breach of them is a breach of these Terms.
13. Aggregated insights
(a) We may use data generated through your use of the Services to produce aggregated and anonymised statistics, benchmarks and insights, and to provide those to customers generally as guidance features within the Services.
(b)We will not disclose, and those outputs will not contain, any figure, metric or other information attributable to you, to any identifiable event, or to any other identifiable customer. Outputs are expressed as comparative or directional guidance rather than as another customer’s data.
(c) An insight will only be derived from a group large enough that no contributor can be identified or singled out from it, and no contributor dominates it.
(d) Where any personal data is involved in producing an insight, it is irreversibly anonymised first, and the output is not personal data. Nothing in this clause permits us to process personal data otherwise than in accordance with the Data Processing Addendum.
(e) We will not sell or license these outputs as a standalone data product, and will not provide them to anyone other than customers of the Services as part of the Services. This restriction binds any successor or acquirer of our business.
(f) Insights already derived remain ours to use after this agreement ends. An aggregate cannot be unmade, and no contribution to one is identifiable as yours.
14. Acceptable use
14.1 Your events. Every event you sell through the Services must be lawful, and you must hold the licences and permissions it needs, including premises licences or temporary event notices, and meet your safety, insurance, and age-restriction obligations.
14.2 Marketing. You may only send marketing through the Services to people you are lawfully allowed to contact. The Services record consent and apply unsubscribes, STOP requests, and other suppressions automatically; you must not work around them, upload a list you cannot lawfully use, or send content that breaks the rules on electronic marketing or the UK advertising codes. Marketing through a messaging provider must use the templates and follow the policies that provider requires.
14.3 Pausing your sending.Where your complaint rate, bounce rate, or a messaging provider’s policy puts our sending reputation or other customers at risk, we may pause your ability to send until the cause is resolved. We will tell you why.
14.4 You will not:
- use the Services to break the law or infringe anyone’s rights;
- sell tickets you are not entitled to sell, misdescribe an event, or take payment for an event you do not intend to run;
- harass, threaten, impersonate, or deceive buyers, attendees, artists, or anyone else;
- scrape, copy, or extract data from the Services other than through the features and API we provide, or use the Services or our data to build a competing product;
- reverse engineer or attempt to derive the source code of the Services, except to the extent the law expressly permits;
- interfere with or place an unreasonable load on the Services, run bots or automated requests beyond documented API limits, or probe for vulnerabilities outside an authorised disclosure programme;
- share your credentials or API keys with anyone outside your organisation, or use them beyond the limits in our developer documentation; or
- circumvent any security, consent, or rate-limiting control.
15. Suspension and termination
15.1 Term. This agreement starts when you accept it and continues until it is ended under this section.
15.2 Ending it yourself.You may end this agreement at any time by telling us. Closing an organisation is not yet self-service: ask us and we will close it once the obligations in §15.5 and §15.6 are settled.
15.3 Ending it ourselves.We may end this agreement for convenience on at least 30 days written notice. We will not use that right to stop a live event mid-sale without following §15.5.
15.4 Suspension and termination for cause. We may suspend your access to the Services, in whole or in part, or end this agreement, where: you materially breach these Terms and do not put it right within 14 days of being told, or the breach cannot be put right; we reasonably believe you are using the Services unlawfully, fraudulently, or in a way that harms buyers, other customers, or the platform; we are required to by law, by Stripe, or by a card scheme; or you do not pay an amount you owe us. Where the risk requires it, we may suspend without prior notice, and we will tell you as soon as we reasonably can.
15.5 Live events.When this agreement ends, sales stop. Tickets already sold remain valid and your obligations to those buyers continue. We may keep the parts of the Services those buyers need, such as their tickets, receipts, and check-in, available for those events. If the event cannot go ahead with us, you must either honour the tickets by other means or cancel the event and refund under §7.3.
15.6 Money held.Any balance we hold is applied first to refunds due, chargebacks, commission, and amounts owed to us under these Terms. We may keep a balance for as long as chargebacks can still be raised on the sales it came from, and we release what remains under §6.
15.7 Your data. Clause 11 of the DPA governs the return and deletion of personal data. Export what you need before your organisation is closed.
15.8 Survival.Sections that by their nature should survive the end of this agreement survive it, including §§5 to 7 for sales already made, 9, 10, 11 to the extent it says so, 12, 13, 16, 17, 19, 20, and 21.
16. Warranties, disclaimers, and liability
16.1 Mutual promises. Each of us confirms that it has the authority to enter into this agreement and that doing so does not breach any other agreement it has.
16.2 Our warranty, and its limits.We will provide the Services with reasonable skill and care. Otherwise the Services are provided “as is” and “as available”, and to the extent the law allows we exclude every other warranty, condition, and term, whether express or implied. We are not responsible for third-party services you connect, or for your event.
16.3 What we are not liable for. To the extent the law allows, neither of us is liable to the other for any indirect or consequential loss, or for loss of profit, revenue, business, goodwill, or data, however arising.
16.4 Cap.To the extent the law allows, our total liability to you arising out of or in connection with this agreement, however arising, will not exceed the greater of (a) the booking fees we kept on your ticket sales in the 12 months before the event giving rise to the claim, and (b) one hundred pounds sterling (£100).
16.5 What is not limited.Nothing in this agreement excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything that cannot be excluded or limited by law. Nothing in §16.3 or §16.4 limits our obligation to pay over or refund the ticket proceeds we hold as your agent, or your obligation to pay the amounts you owe us under these Terms.
17. Indemnity
You will indemnify us, and our officers, employees, and agents, against every claim, loss, liability, cost, and expense, including reasonable legal fees, arising out of or relating to: (a) your events; (b) Organiser Content; (c) claims by buyers or attendees that arise from your acts or omissions, including a failure to refund where the law requires it; (d) your marketing, or a breach of the DPA or of data protection law; (e) taxes on your sales; or (f) any other breach of these Terms or of the law by you or your team. We will tell you promptly about a claim and give you reasonable assistance, and you will not settle a claim in our name without our agreement.
18. Changes to these Terms
We may update these Terms from time to time. The version and effective date at the top of this page identify the current text. Material changes will be announced at least 14 days before they take effect, by email to the owners and admins of your organisation and in the Services. Where we present a new version for acceptance in the Services, an owner or admin accepting it binds the Organiser. Your continued use of the Services after the effective date of a revision constitutes acceptance of it. Changes do not alter the terms that applied to a ticket that had already been sold. If you do not agree to a change, stop using the Services and tell us, and §15 applies.
19. Assignment and successors
We may assign or novate this agreement, in whole or in part, to a successor or acquirer of our business, and we will tell you when we do. The restriction in §13(e) binds that successor or acquirer expressly. You may not assign this agreement without our written consent, except to a successor to the whole of your business who accepts these Terms.
20. General
20.1 Entire agreement. These Terms, the DPA, and any written agreement signed by both of us are the entire agreement between us about the Services, and supersede any earlier agreement or understanding on the same subject. Neither of us relies on any statement not set out in them, though nothing limits liability for fraud.
20.2 Severance and waiver. If any provision is found unenforceable, the rest remains in force. A failure to enforce a right is not a waiver of it.
20.3 Notices.We give notice to you by email to the owners and admins of your organisation, or in the Services. You give notice to us at the address in §22.
20.4 Relationship.We are independent contractors. Our agency is limited to what §4 describes, and nothing in this agreement creates a partnership, joint venture, or employment relationship.
20.5 Events outside our control. Neither of us is liable for a delay or failure caused by something outside its reasonable control, other than an obligation to pay money.
20.6 Third parties. No one other than you and us, and our permitted successors and assigns, has any right to enforce this agreement.
21. Governing law
This agreement and any dispute arising out of or relating to it or the Services are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any such dispute.
22. Contact
Deuce Creative Limited, a company registered in England and Wales, company number 07991249. VAT number GB935707211.
Unit 8 Great Bramshot Farm Barns
Bramshot Lane
Fleet
Hampshire
GU51 2SF
United Kingdom
Questions about these Terms, and notices under them: privacy@grofomo.com
By creating an organisation on Grofomo, or by continuing to use the Services after these Terms are presented to you, you confirm that you have read these Organiser Terms and that you have authority to accept them on behalf of the Organiser.